Entries in Marketing (1)
Dietrich Mateschitz
So Dietrich Mateschitz does not like the new F1 cars, not real F1. How would he know, he's only been around a few years. Last year it was the tires, so we had to change. Ask Force India how that worked for them? We all know how it worked for Red Bull. Boring. Now he wants the rules changed again, after one race. He now has an F1 race in Austria, when the rest of Europe is losing races. France who invented this stuff does not have one. What next? Will he want tracks changed to suit his car, or the calendar arranged to suit his marketing program? Because this is all it is to him.
When people tell me we should go to Bahrain and Sochi because F1 is a sport I have to laugh and say open your eyes. With CVC, Bernie and guys like Dietrich Mateschitz it is about money and marketing. I believe for most of the paddock it still is about the sport. Ron Dennis and Franks Williams have been involved most of my lifetime, and yes made money, but it is still about the sport. Enzo Ferrari sold road cars to subsidize his racing, he did not race just to sell cars.
I for one believe we would all be better off without this bully and his teams, and his money. F1 existed long before he turned up, and will exist long after he has gone off to some new marketing ploy. Him and Helmut Marko, and yes take Seb with you. We would have had some good races the last few years without you.
And as I said a few days ago, if he does not like the way F1 is run then go and start your own. F1 does not exist to suit you.