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Wither Motorsport?

After watching as much as I could take of the ALMS offering of the race from Mid Ohio yesterday, which was not much, I asked my mates Tony Dowe and Tom Kjos their view, just to make sure I was not over-reacting. Most of you were saved this latest idea from the brains trust. It looked and sounded like a movie, aimed at the complete idiot who knew nothing about the sport, and mimicked a NASCAR offering featuring the team radio traffic. As Tony said "They are trying to attract the “casual” viewer that has little or no knowledge of what racing is about for the lowest possible cost, they will kill it!"

Following my comments in yesterday's blog about Dorna and Moto3 I had to ask is motorsport dying as a spectator sport? Tony in his usual fashion was blunt. "Yes, thanks to the suits and accountants who think they know what the public wants." It seems they most care about what their bottom line wants, what the TV wants, what the manufacturers want, and least of all about what we want to watch.  With even NASCAR struggling to fill the stands you have to ask where is this going? OK, some will say it is the economy, but can they tell me that soccer and football attendances are down? What about the TV figures, it does not cost most folks to sit at home and watch.

Is motorsport turning into a "hobby" for enthusiasts? For years the joke has been that to make a small fortune in motor racing start with a big one, but it is true for almost everyone except a fortunate few, and very few, who make money at this, so yes it is a hobby. That would account for the rise in country club tracks to cater for this growing number that want to drive fast and not go racing, at non-spectator tracks. For most series you may as well say they are non-spectator events now, look at Grand Am.

FOTA has just staged a fan town hall meeting so at least they recognize the need to address what the fan wants, but their hands are tied for most of the changes that we want by the "powers that be."

There seems to be general agreement that the Czech MotoGP was a pretty boring event. So what went wrong? Motorcycle GP's used to be the most exciting form of racing. We know what went wrong. The manufacturers wanted four strokes, Dorna wanted to make it "cheaper" and no one invested in young talent, so now when the Doctor retires it is basically done. Oh Yes, Valentino and Yamaha et al confirmed what we all knew, he is going to Ducati. That will spice things up for a season, maybe, but what then.

In other news Mr. Schumacher is blaming the car for all his woes, I guess it steered itself into Barrichello? Bahrain is to revert to the original track layout for next years GP, it seems you can have too many corners after all. Korea has delayed the obligatory race meeting prior to the F1 GP, so they are cutting this fine, although with a street race like Adelaide we had no "dress rehearsal." Jean-Eric Vergne clinched the British F3 title with a win in the third race at Silverstone, so presumably is free to go off and try his hand at something faster.

Saw TV footage of the desert race that claimed the lives of eight spectators. To say it was totally out of control would be complimentary. It looked like a cross between Spring Break on Daytona Beach and the Portuguese round of the World Rally Championship. People right next to the course  and on it, not that the "course" was defined in any way. How do the organizers, and I use the term loosely, live with themselves?

Reader Comments (1)

Those that present events are termed "Promoters". However, few of these modern day event planners actually promote their events. Their egos have them feeling that what they are doing is just great and people will pay to see it.

As lame and bombastic as the ALMS Road Warriors production may seem, with it's plot line and baritone voice overs, to the already initiated, if it is a pathway to more series supporters, then at least the intent of the effort is worthwhile. The sad reality is, the series had no broadcast options for a live race from Mid-Ohio, since GRAND-AM (NASCAR) runs SPEED (Fox) So they polished up and repackaged a real time event into a contrived "Made for TV Event" and I'm willing to bet, bought air time on CBS.

Society responds to media. Having been in commercial and public broadcasting for over 25 years, I have seen the manipulation of the masses first hand. Unless the modern demographic sees something on a Flat Screen (in 3D no less) it is not real.

The challenege for Sport is to convert the virtuals to ticket buyers. One way to get it done is through cross promotion. Adding a Ferris Wheel at Le Mans was a way to provide another reason to attend; a pathway for those that may not otherwise attend. How many French Fathers convinced the family to go to the race with that as bait?

Adding value for attendees, without taking away from the main event is difficult to achieve without getting campy. We need some P.T. Barnums, we just don't need the clowns.

August 16, 2010 | Unregistered CommenterGreg Sarni

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