Bob Barnard Track Engineering

Spectator motorsport in the US is dying, and I suspect that Europe is not far behind. OK, NASCAR can still fill half the stands, which is still a big crowd, but it is not what it was. Look at the Nationwide and Truck series and see who turns up. And then there is the Daytona 24 hour, arguably the best field of drivers put together for a race in the US, and it used to be a serious world wide event. I couldn't be bothered to watch most of it, and even less spectators turned up despite the best efforts of the SPEED Team to beat it up. So what happened? ALMS/Grand-Am combined is not going to change the series from a "back gate" supported basis, i.e. those that race pay entry fees to go race. Rich boys toys. IndyCar is going nowhere, and let's not even talk about motorcycle road racing. Supercross and Monster Trucks are what people seem to want to watch.

We saw the announcement today that the once mighty British F3 series, what was THE proving ground for young talent, is down to 4 rounds this year for lack of entries. The Italian F3 is cancelled altogether. Marussia let Timo Glock go because they have no money to pay him, they need a driver to pay them. How long can they go on?  So Glock is off to the DTM, which seems to have a clue how to make this work. Perhaps it is the three manufacturers paying for it? The Australian V8Supercars also seemed to have a formula for success, but now a venture capital firm owns it watch out. They are off the bill in Abu Dhabi, and the entry of Nissan and Mercedes will not please the Holden/Ford faithful, especially if they win!

Bernie for once is faced with a less than full calendar due to promoters and Governments not willing or able to meet his price. Are the cracks in the business model starting to show?

So what's wrong? Motorsport is expensive. It costs a lot more than a tennis racket and a pair of shoes to go play. Would be professionals, their families or sponsors, have to spend millions to get anywhere near the top and make money. Even at the top, F1, very few drivers are earning and not paying. Compare this with the three major, and successful sports here in the US. Football, Basketball and Baseball. All have systems in place to develop talent, either through colleges or minor leagues, knowing that their success depends totally upon new players coming in to keep filling the seats. Players get there on merit, not money. Motorsport, apart from a few schemes, has no such succession planning in place, not even for Bernie! The money gets sucked out, and nothing is going back to make people want to watch.

Now this is somewhat simplistic, as there are other social and generational factors going on, but that is the point. The game is changing and no one in charge is doing anything to make sure motor sport survives, and electric racing is not the solution.