Investigation
Tuesday, September 7, 2010 at 12:22PM
The actions of the medical staff at Misano at the weekend have raised a red flag to Paolo Giovagnoli, the prosecutor of Rimini, the City where the track is located. I had forgotten, goodness knows how, that the Italian authorities always investigate a death at a race track. Italian law is different to most countries in that if someone dies then there must be somebody at fault, even if that person is the one that died. Remember Jim Clark's problems after Von Tripps went into the crowd at Monza, and the Williams team after Senna died? The Race Director and the Medical Chief will both be under the gun for the death of Tomizawa. The prosecutor is particularly looking at the handling of the riders at the scene, something we all want investigated.
Martin Whitmarsh, head of McLaren racing and boss of FOTA says that F1 needs to market itself, what billion dollar business does not promote itself? Sounds like a good idea at first hearing, but when I think more about it I wonder what use it is trying to market a product that is not that good at the moment. Yes the season has been better than we expected, but us diehard F1 fans will watch it anyway. It is the new fans Martin is looking to capture. But it is not as if F1 lacks exposure, it is on the TV across the world every two weeks on average. You would have to live in a cave not to notice it. And the TV companies that buy the rights spend lots of time telling us and promoting when it is on, so what more does Martin want? I think of the Olympics and The World Cup. I do not see FIFA buying ads, it is the World Cup sponsors that do that, and the same with the Olympics. Now F1 has very few series sponsors, and those there are do not seem to spend anything on promoting the fact. I see a similar theme with NASCAR with SPEED and Sprint promoting the heck out of it. So sorry Martin, in the end I do not see that you really have a point.
Talking about having a product you can promote. Watch the video of Chandook's laps of the new Korean track. http://www.autosport.com/news/report.php/id/86449. As Chandook says, it looks like a street circuit, and not a good one at that. And boy, is there some work left to do, particularly the top course of asphalt. 90 days curing time anybody? Three good straights, but an awful lot of just one corner after another, follow the leader stuff. Show off your product on that. As readers will know I believe you cannot show off your product if you do not take it to the best venues.
Martin Whitmarsh, head of McLaren racing and boss of FOTA says that F1 needs to market itself, what billion dollar business does not promote itself? Sounds like a good idea at first hearing, but when I think more about it I wonder what use it is trying to market a product that is not that good at the moment. Yes the season has been better than we expected, but us diehard F1 fans will watch it anyway. It is the new fans Martin is looking to capture. But it is not as if F1 lacks exposure, it is on the TV across the world every two weeks on average. You would have to live in a cave not to notice it. And the TV companies that buy the rights spend lots of time telling us and promoting when it is on, so what more does Martin want? I think of the Olympics and The World Cup. I do not see FIFA buying ads, it is the World Cup sponsors that do that, and the same with the Olympics. Now F1 has very few series sponsors, and those there are do not seem to spend anything on promoting the fact. I see a similar theme with NASCAR with SPEED and Sprint promoting the heck out of it. So sorry Martin, in the end I do not see that you really have a point.
Talking about having a product you can promote. Watch the video of Chandook's laps of the new Korean track. http://www.autosport.com/news/report.php/id/86449. As Chandook says, it looks like a street circuit, and not a good one at that. And boy, is there some work left to do, particularly the top course of asphalt. 90 days curing time anybody? Three good straights, but an awful lot of just one corner after another, follow the leader stuff. Show off your product on that. As readers will know I believe you cannot show off your product if you do not take it to the best venues.
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