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Entries in Martin Whitmarsh (5)

Austin and V8

No not the vegetable drink but the Australian Supercar Series that is now going to Austin in 2013, having raced in the Middle East the last few years, although no one came to watch. I was told when Austin was first announced that ISC, i.e. NASCAR, were not likely to give them any races, so no NASCAR, Grand Am or AMA Motorcycles. So what were they going to run at this expensive facility to justify it other than F1, which is unlikely to make money for anyone but Bernie? The answer is to bring in other overseas series such as the V8Supercars. I bet Tony Cochrane is laughing all the way to the bank. Can you imagine what it costs to air freight these cars? They weigh at least twice what an F1 car does and cannot be broken down to a nice size to put in a plane. Volume is as big an issue as weight for planes. So this cannot be cheap for Tavo and the boys, they had better hope they pull a better crowd than the Yas Marina Circuit does.

I also heard a suggestion that the new World Endurance Championship US round might go to Austin rather than Sebring or Road Atlanta. Another great series, and one that can pull a crowd as we have seen at Road Atlanta. Sebring pulls a crowd even when the race has been cancelled, spring break and all. But again an expensive deal to put together, so a hard way to make a dollar, but I guess if you've spent the money you may as well use the place.

Martin Whitmarsh says he thinks that the US should have two F1 races, just like the old days, one on the east coast and one on the west. Not sure where that leaves Texas. Martin said he "had nothing against Texas and hopes they have a successful race,  but the natural hinterland for us is us the east coast and the west coast," which does not sound very supportive, so good luck Tavo.

It must be a very wet summer in Europe as it seems just about every MotoGP has problems with wet tracks. In Mugello hardly anyone went out in the second session due to the rain. In the morning dry session Simoncelli did his usual by now fastest lap, very closely followed by Stoner. Rossi broke down and is way down the field of only 16 bikes.

Imola seems to have missed the rain and the ILMC teams had dry conditions, Peugeot and Audi sharing the top four places with Pescarolo fifth but 3.5 seconds adrift. Look out for live streaming of the race on one of the European sites, and Radio Le Mans for live commentary.

Strange goings on at HRT, and not just in the driver line up. Colin Kolles is apparently leaving/being squeezed out, but he is the one that has the team and the workshop, so how is this all going to play out?

Money,Money,Money

Jensen Button looks set to reap the rewards of his strong driving and good team spirit with a renewed contract for more money and better terms. This comes after a bit of a dance between him and McLaren, Ferrari and his management. A few weeks ago Martin Whitmarsh is praising Button and saying he wants him to stay for as long as he wants to keep driving. Button had been making noises about how happy he was there, and it all seemed set for a quick long term deal. The Jensen comes out and says he wants to keep his options open, a short term deal will be fine with him. In come Ferrari looking to replace Massa, and who's on the short list, Jensen. A smart choice, but who approached who? Did Jensen's management approach Ferrari? I don't see Jensen as one of those "I always wanted to drive for Ferrari" guys. So was it a negotiating ploy? If so it worked as all of a sudden here's Whitmarsh with a better contract for him to sign, and Jensen seems happy to sign it. And why not? The way Lewis is talking and driving Jensen could end up the number one driver there.

Then we have Silverstone, who went from a profit in 2009 to a loss in 2010. Silverstone was unusual in that it made a profit. It is only one of two non-government backed races on the calendar, so this is a major feat. Chris Pook told me a long time ago when he ran Long Beach that if Bernie thought you were making money he increase the fee, and lo and behold Silverstone's fee for the renewed 17 year contract is it's highest ever fee at around 11.6 million pounds. Bernie did cut them a break though as the escalator is only 5% and not the usual 10%. This still means that in the next ten years the fee is going to top 20 million pounds. Admission fees are now 195 pounds for the cheapest tickets to 475 pounds. $1000 to see a GP! You'd better not take the family. Does anyone think this is sustainable?

Lastly the poor old BBC, the State owned broadcasting service in the UK, is reportedly going to relinquish the rights to F1 as part of the British Governments austerity package. Bernie and the boys are up in arms as they want the races to remain "free to air." Well who is charging the BBC an exorbitant fee for showing them? Bernie, so you would think the answer is simple, if it is that important then just drop the fee. Now I have not lived in the UK for 40 years, so feel free to correct me, but ITV is also free to air is it not? Just those pesky ads to interrupt the broadcast like the rest of us have to put up with, and that is after we pay the cable fee, so what's free? I fail to see what is in it for the BBC anyway? Who cares if your ratings go up, you're not selling the airtime. So it is all "prestige", just another way for a Government to subsidize Bernie to feel good, but without any actual benefit such as hotel and restaurant income for race fans.

Abu Dhabi "Flawed"

So Martin Whitmarsh believes that Abu Dhabi needs to make changes to the track to correct the "flawed" design. I think I may have been saying that from the start, but most people were blinded by the hotel and marina and all the other pieces of the development that have nothing to do with the quality of the race track. Apparently Whitmarsh saw the problems from the beginning and presumably said nothing or no one listened. As he said "There is a massive commitment here to make this a great venue, so in the scheme of things priority should be given to looking at the circuit." My emphasis. Richard Cregan the circuit boss says that "we are looking at different circuits..and we will pick the best bits and improve the circuit." Seeing as how Yas Marina is almost the last track built I would ask why they did not do that before they built it? As I said in Germany, we are being left with a legacy of a generation of bad tracks.

We enter the dark days of winter, well for most of you anyway, it is still sunny and 70 degrees here, so finding interesting items to comment on may be difficult, but there will be driver changes and team news, so I will endeavor to keep you amused and thinking. Congratulations to Jimmy Johnson for his fifth Sprint Cup Championship, not that I watched much of it, and I was surprised that Homestead had empty seats given the three way title fight. Taking nothing away from Jimmy, and obviously he and his crew chief do a great job, but it is difficult for me to reconcile the number of very good drivers in that series who cannot beat Jimmy to the title.

The Porsche hybrid cleaned up at the awards dinner in Cologne last week. Williams won for their KERS system which is fitted to the Porsche GT3 which won the car of the year and was designed by the person who won the engineer of the year. Is that a full house or royal flush?

Lotus

Will the real Lotus please stand up? This situation over the use of "Lotus" would be silly if it were not for the history behind that name. This is a fight between two Malaysian groups that both use the Lotus name. One is Proton, the Malaysian car maker, owned by the Government I think, that owns the rights to make Lotus road cars, and has obviously decided to go racing in a big way. They sponsor a car in IRL for Kato to drive, and have just extended that deal, and have just announced an LMP2 Prototype for 2012. In between they have announced they are sponsoring the ART GP2 team next year. So, despite licensing Tony Fernandes, another Malaysian, to use the Lotus name this year in F1, I guess they have woken up that this is a great name to have if you are going racing and have decided not to renew the agreement, or rescind it, depending on what you read.

The plot thickens, as "Team Lotus," the original F1 Team, was presumably run as a separate entity to the Lotus road cars, and that name is apparently owned by David Hunt, relation of James Hunt F1 Champion. Tony Fernandes says he has acquired the rights from David to use the Team Lotus name next year. It is all headed to the courts to resolve this mess. As nice as it is to see Lotus racing again, some of us would probably have been just as happy to remember them as they were and save us all this. How about "Force Malaysia" Tony?

Meanwhile, back at the ranch, or paddock. It seems FOTA met at Singapore and agreed a "Resource Restriction Agreement" RRA, to run through 2017. Reading between the lines it sounds as if they have just extended the time for the existing "Resource Restriction" out to 2017. Quoting Renault Team Principle, Eric Boullier, "The decision taken last year [with the original RRA] was maybe in a special context with manufacturers threatening to break away for another championship. The RRA in its old version could even have damaged the sport by being too radical and I was keen to change the slope and extending it – and why not? We know we have to enter into a transition period. Everyone has done a reasonable job and I am happy we have signed this agreement."

So, it is business as usual, find as much money as you can and find a way to spend it. Martin Whitmarsh said that a number of loopholes have been closed and the RRA should be harder to fudge in future. Let us remember that this is basically a "Gentlemen's Agreement" between the teams, and there are few gentlemen in that paddock. You just have to look at the ludicrous amounts of money spent on the "motorhomes," McLaren being the biggest offender, to see where it goes. How is that making the racing better? Yes the drivers and engineers need somewhere to work and debrief, but that is a mobile Taj Mahal used for only half the races anyway. Never mind a test team, how big a team and how many trucks does that take to cart around and assemble, let alone run. Can you imagine the kitchen?

Just look at the musical drivers going on. A contract is not worth much apparently. Heidfeld did bring a sponsor to HRT as I suggested, but his drive to the end of the season seems to have lasted one race. Let's see who gets in that hot seat for Japan. Ask Petrov how his contract is going, with Boullier now saying he wants to meet Kimi face-to-face to see how serious he is about returning? Luizzi is confident his contract and good relations with the team will save his seat for next year. Let us know how that works out for you Tonio.

Monetise

Monetise, what an interesting word. George Lopez followed up on Martin Whitmarsh's comment the other week about F1 doing a better job to promote itself. Speaking to Autosport Lopez said, "Formula 1 does need to promote itself better as it is a global sport," Lopez told AUTOSPORT. "It probably also needs to monetise better, which is a different thing. Promoting means putting money into something and hoping you get known, monetising means making money."

So, what he wants is more money, not necessarily more fans. He goes on to talk about exploiting the Internet, "Lopez believes there are many other avenues on the Internet that can be pursued that would raise good finance for the sport.

"There is all the historic video content for example - and people would pay," he said. "I would, for example, love to really look at the Ayrton Senna/Alain Prost Suzuka accident, and I would pay to have monthly access to any race I wanted to watch." Well he may pay, but what he is really saying is that we can make money from existing fans by charging them to watch the good old days. Aren't existing fans getting soaked enough by high track entry fees? And didn't Bernie try to get us to pay for HD? That failed badly, one of Bernie's only missteps.

He has lots of other good ideas such as on-course betting. Again, getting money from those already at the race. His idea for new fans? Letting his drivers walk to the paddock without minders.

But maybe George has it correct. We had the Goodwood Revival race meeting over the weekend, a sell out, watching the old stars, both the cars and the drivers, so perhaps watching old races will pay? Perhaps returning racing to these good old days might also increase the audience.

Martin Whitmarsh had another interesting pronouncement the other day on Team Orders from a different perspective. He made the point that motor racing is dangerous, potentially lethal, and no driver should be asked to take that risk just to support his team mate. Good point.

The discussion continues on LinkedIn on spectator decline. A post today from David Harris, who presumably works for SPEED, tells us that viewing figures have grown from 20m when it was Speedvision in 1996, to 80m as SPEED today. Considering most people could not get Speedvision in 1996 I am not surprised. The problem is, are the 80m race fans or motoring soap opera watchers? Pinks, Dangerous Roads, etc. etc. to me do not constitute race fans. As I said yesterday there were great races going on all over the world that we did not see. Now, I do not blame Fox for chasing audience numbers of whatever sort, that is their business, to make money, but there is more to racing than endless NASCAR and "reality" shows.

That is George Lopez's business too, he runs a venture capital group like CVC, who own F1 and are in it for the money. That is great so long as that is not your only objective, all businesses have to make money to survive, but I doubt if you ask Sir Frank Williams, Patrick Head, Peter Sauber, and yes, that epitome of corporate correctness, Ron Dennis, what matters most, they will say the racing. Enzo Ferrari only built road cars to make it possible to go motor racing, not the other way round. Perhaps we have reached the root of the problem? Today's racing is run by "the suits," the grey men who only see the balance sheet, not the timesheet. They have forgotten what made the sport worth investing in in the first place, and will ruin it all.

Finally a mention for someone who does get it and lives it. Garry Dickinson returned to the track that nearly killed him two years ago and rode a couple of laps, virtually his first time back on a bike. Well done Garry, that takes real guts, not some fabricated made for TV BS. Where were SPEED when you did that?